PepsiCo And Coca-Cola Be Beverages Two industry giants. As competitors, the two Coke Between a variety of means to defeat each other, even though the two drinks giants now in the position of the world, still I am one can shake, but the two standing in the eyes of everyone, is the shift, comparable to . This also resulted in competition between two giants, but the emphasis is on competition, fair competition, and now look at the two giants of the competition cases labeled.
Event playback: July 5, 2006, fans in the world to focus on the time in Germany, the United States came from the shocking news: the world's leading beverage giant Coca-Cola's "inner demons" attempt to include samples of its new beverages, including trade secrets sold to its main rival Pepsi. Fortunately, however, turned down the Pepsi improper transactions, and this information timely information to the Coca-Cola, the world as the voice of the two cola uproar.
For Coca-Cola, this is a Advertisement Opportunities?? Once again tell the world, Coca-Cola is the "mystery formula", this formula is most proud of the wealth of Coca-Cola is a legend, a classic brand is one of the world can not go beyond the "martial arts Cheats," though no one knows what true or false, but the story thing is that??
1886, the United States, Atlanta pharmacist John? Pemberton will Carbonated water, sugar and other Raw material Mixed together, unintentionally created a soft drink was popular in the world. Later, called Frank? Mason? Robinson syrup from this new two ingredients, coca (koca) and coke (cola) the name of the fruit of inspiration for the name of this drink. In order to write the same letter, he kola rewrite the letter k c, the middle is connected with a hyphen, this is the Coca-Cola (coca-cola). Coca-Cola can be focused, in large part because formula is that it's mysterious. More than a century, Coca-Cola Company Coca-Cola formula despite improvements in less than ten times, but the company has carefully preserved the myth of prescription status and mystery. Coca-Cola's original formula is only one known to the world of this retention, it was locked underground existence of the Georgia Trust vault. Although later for various reasons, most of its Coca-Cola has openly been formulated, but the most critical part is less than 1% is always tight-lipped. Today, Coca-Cola has more than 99% of the raw materials, such as water, sugar and various additives were all found in the global deployment of all production, but the liquid still Coca-Cola Coca-Cola headquarters.
Is such a legend, making Coca-Cola brand in the world of the beautiful story, and because the secret formula, making an ordinary product over the world, including the so-called "stolen formula" event, nothing but nothing to Coca-Cola advertising , from another perspective, even if the formula to other companies, Coca-Cola Coca-Cola still remains unshakable, even and, like Coca-Cola formula, Coca-Cola said it was not long, "say it is not is not" This is the brand of magic.
After the end of Coca-Cola is such a thing to say, "Our secret is well preserved, there is no danger," again with the formula enough the world's appetite for fishing.
For Pepsi, the events of a more corporate image index rose. Speaking of brand, Pepsi's rival Coca-Cola still is not (Coca-Cola's brand value has more than 500 billion dollars, the highest reached nearly 700 billion dollars, far behind Pepsi-Cola), but the performance of the 2005 Pepsi for the first time exceeded the market value of Coca-Cola.
Pepsi approximation to the Coca-Cola, in particular, the incident demonstrated the grace and wisdom is a particularly outstanding, subtly enhanced the company's brand image, showing the demeanor. Actually, even though Pepsi and Coca-Cola formula exactly the same or a different perception of customers as the brand's virtual determines the different social cognition.
Some have said that this is Coca-Cola in a show intended to adopt the "Perfect" Pepsi fooled his opponent and led to the quagmire in violation of the law to; some is that Pepsi in the acting, to obtain a high profile; but I said It may also be Coca-Cola and Pepsi co-starred in a drama, aimed to tell the world turning their attention to the "coke" up. Because it is summer, drinks Sell Absolute good time.
This is both smart companies, the so-called business ethics is to accumulate wealth through commercial means, Pepsi and Coca Cola have done.